A SOPHISTICATED TRAVELER’S GUIDE TO HO CHI MINH CITY

Start in the urban heart, touch the waves of the city's "Back Beach."

As the early summer sun begins to shine, the Asian travel map is witnessing a fascinating shift. Moving away from traditional shopping trips, discerning travelers are now choosing the Ho Chi Minh Megacity as the new "luxury rendezvous."

This is the perfect starting point for a borderless journey: from prestigious luxury boulevards in the bustling center to moments of relaxation touching the ocean waves in Vung Tau—which has now become the city's own "Back Beach."

One journey, two lifestyles: More modern, more sophisticated, and more relaxing than ever before.

The City Center: A "Smart & Savvy" Shopping Gateway

In 2026, the city center is not just a dynamic metropolis but has also become a strategic destination for luxury enthusiasts. Here, the boundary between work and play is blurred, creating a modern lifestyle: working in prestigious skyscrapers by morning and strolling through high-end fashion boutiques by afternoon.

• Direct Pricing Advantage: Surveys from renowned fashion houses like Louis Vuitton and Dior show that listed prices in Vietnam are highly competitive, often 3% to 10% lower than other regional markets. This is the "smart luxury" choice to optimize your vacation budget.
• Financial Benefits: The stability of the VND provides attractive purchasing power for international tourists. This transforms the city center into a new "luxury paradise," especially for those prioritizing a blend of premium experience and practical value.
• Effortless Shopping: Thanks to trade agreements like the EVFTA, luxury goods in Vietnam are competitively priced right from the start. With the attractive price difference compared to other markets, owning a luxury item here is like buying a designer piece and getting a short resort getaway "included."

From the Urban Runway to the Waves of the Megacity's "Back Beach"

A wonderful highlight of 2026 is that the geographical boundary between the city's core and the Vung Tau coastline has completely dissolved. Following a historic integration, Vung Tau has now become an integral part of the Ho Chi Minh Megacity's tourism and entertainment ecosystem. Travelers now proudly refer to Vung Tau as “Ho Chi Minh City’s Back Beach” – a new definition of resort life: Coastal Living right next to the CBD.

The experience has never been easier. After filling your summer collection at iconic shopping malls, it takes just over 60 minutes via high-speed water ferry or modern expressways to touch the white sands. Vung Tau becoming the city's "coastal district" allows visitors to enjoy the ultimate privilege: morning meetings and shopping in the glamorous center, afternoon relaxation watching the sunset by the ocean.

CityHouse: Your Partner for an Energetic Summer

To make the “Shopping & Chill” journey complete, your accommodation must not only be comfortable but also perfectly connected to the modern traveler's lifestyle. With properties located in prime central locations, CityHouse provides guests easy access to "shopping cathedrals" within just a few minutes of travel:

CityHouse - El Pino Realm: (70-72-74 Pho Duc Chinh, Ben Thanh Ward, District 1), situated right next to Saigon Centre — the destination for top international fashion brands.

CityHouse - Abora: (174 Nam Ky Khoi Nghia, Xuan Hoa Ward, District 3) near Union Square — the gathering place for the world's most famous luxury fashion houses.

With many other properties surrounding the CBD area, CityHouse offers the convenience for you to shop leisurely and return to rest quickly without worrying about urban traffic.

Summer 2026, Ho Chi Minh City is not just a stopover – it is where lifestyle and enjoyment reach new heights. Start your journey with an inspiring shopping session in the city center and end it with the rhythmic sound of waves at “Ho Chi Minh City’s Back Beach.”

Plan your "Start in the Heart, End by the Sea" journey today with CityHouse!